Google is looking to tap into the popular video game live streaming segment with YouTube Gaming.
Google has announced YouTube Gaming, a service dedicated for video-game live-streaming. It will compete against Twitch, which after its launch in 2011 has shaken up the livestreaming industry and is now the de facto place for video game livestreaming, with over 100 million viewers a month.
YouTube, which came in at the beginning of the video-streaming revolution is now looking to get on top of the gaming live-streaming trend, with its new service. It will launch later this summer with over 25,000 pages. Each page will focus on live streams from a single game, similar to Twitch’s interface. You can subscribe to games to get notified on the latest notable streams, or you can subscribe to a channel, where you will be updated whenever they start a stream. You will also get recommendations based on the streams you liked.
Although YouTube already had live-streaming, it didn’t get much traction with gamers. YouTube has a huge number of gaming channels, but not many live ones. Now, Google is adding a few gamer-friendly additions, which means that gamers don’t have to schedule their broadcast ahead of time, and sharing is also easier.
Everything moves along at a speedy 60fps, and streamers have the option to get a YouTube video up after the stream is completed. Search algorithms for YouTube have also been updated to serve game streaming videos. Ultimately, Google is hoping to take down Twitch, which was recently acquired by Amazon for $1 billion. As YouTube Gaming announced its release from their Twitter account, Twitch couldn’t stop itself from poking some fun at them.
— Twitch (@Twitch) June 12, 2015
There has been a massive uptick in interest for eSports tournaments, and the recent DOTA 2 tournament saw millions of viewers tuning in, showing the popularity of this fledgling industry. YouTube Gaming will launch initially only in the US and the UK, and will be accessible through the desktop browser and iOS and Android apps.