Valve to ban misleading images on Steam Store pages

November 2, 2016 — by Manish "Trigger-Happy" Rajesh0

Valve wants developers to use actual screenshots from the game itself

There’s been talk of a big Steam update with the Steam client looking at an overhaul coming its way. And while details of the update are of course restricted to the developers, a few details have already made their way to the open. Among which is the big decision taken by Valve to do away with misleading screenshots and pre-rendered or CGI images on the Steam Store page.

We’ve all had moments where we’ve seen a game with amazing artwork and “screenshots” then have immediately wanted to get the game only to realise that the actual game looks nothing like what was depicted on said “screenshots”. That’s a dick move man. And Valve thinks so too, so they’re doing away with it. This was confirmed by a member of the Facepunch forums who had access to Steam dev posts and took a screenshot of their post

Valve-DotA 2- steam They’ve already removed all concept art from the DotA2 store page

According to the post two things were made pretty clear, devs would need to flag screenshots with mature content and the top carousel of the store page would need to have actual screenshots of the game itself. No artwork or pre-rendered images.

Here’s the post from Valve:
“We haven’t been super crisp on guidelines for screenshots in the past, so we’d like to take this opportunity to clarify some rules in this space. When the ‘screenshot’ section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at. Additionally, we’re going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.”

“We ask that any images you upload to the ‘screenshot’ section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play.”

Valve also went on to mention that they themselves were at fault, using DotA 2 as an example, with all the artwork on the page being concept art. They corrected that. And hopefully this will ensure that developers stay honest. But how they’ll go about enforcing this, we don’t know yet.



Manish "Trigger-Happy" Rajesh

If he's not gaming, he's... no wait he's always gaming.

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