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Bethesda on ‘Prey for the Gods’ trademark dispute with No Matter Studios

May 8, 2017 — by Manish "Trigger-Happy" Rajesh0

Bethesda say it's an unfortunate situation but they're glad they could come to an agreement

No Matter Studios, the developers behind Prey for the Gods, recently announced that they were changing the name of their title to ‘Praey for the Gods’. The reason? A trademark dispute from Bethesda as revealed in one of their newsletters.

Prey for the Gods (now Praey), was revealed back in 2015 and showcased a very ‘Shadow of Colossus’-like playstyle. No Matter Studios even managed to raise a nice $500,000 on Kickstarter.

Prey for the Gods

However, Bethesda had a problem with the word ‘Prey’ in the title. The reasons, of course, being their own title by the name of Prey which just released a few days ago. As you can imagine, people had an issue with this and reached out to Bethesda on social media for an explanation.

According to Bethesda’s VP of marketing, Pete Hines, they didn’t really have much of a choice. They got in touch with No Matter Studios and discussed what could be done before coming to an agreement. Bethesda was in the news for a similar incident with Mojang back in 2012. Mojang had attempted to file a trademark for the word Scrolls but it was rejected. Doing so would supersede Bethesda’s ‘Elder Scrolls’ trademark, so they had no choice but to reject it.

Even CD Projekt Red was in the news recently for similar reasons where they trademarked the word cyberpunk in regards their new title Cyberpunk 2077. The gamer community was not too happy about that either.

Hines points out that it’s an unfortunate situation where devs can’t use common words in their game’s name without legal issues arising. But he is at least glad that in this case, the two companies could come to an agreement.

Prey for the Gods

In accordance with the agreement, No Matter Studios won’t have to change the logo for their game. The logo spelt Prey with a kneeling woman in place of the letter “E”. Also, the game’s development will not be halted, which is great. There’s confirmed release date as of yet for Praey for the Gods, but Bethesda’s Prey released a few days ago on May 5.

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Manish "Trigger-Happy" Rajesh

If he's not gaming, he's... no wait he's always gaming.

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